Serious questions are now being raised about the future of BBC Radio Wales Editor Colin Paterson, after discontent about the shocking audience figures was revealed by The Eye.
One senior figure in the BBC told us: “He (Mr Paterson) can’t survive this.
“He promised us so much when he arrived, but the figures are awful”.
A former employee said to The Eye: “Paterson can see this (BBC Radio Wales, RW) is a poisoned chalice and appears to recognise he needs an exit strategy.
“Loads of people have been Radio Wales Editor but none have stopped the decline”.
We have disclosed the low audience figures under Mr Paterson’s stewardship of RW.
RAJAR documents show that the peak audience of the week (78,000) is now Money for Nothing presented by comedian Owen Money at 9.15 on a Saturday morning.
The station is the only national English-language radio station covering all of Wales, but now has a weekly audience ‘reach’ of just 335,000 – a decrease of 26,000 listeners compared with the previous quarter and a fall of 40,000 year-on-year.
It has the second lowest reach since the second quarter of 2016.
It is understood that he promised staff, RW would gain an audience reach of 400,000 and he put his faith in ‘big’ name presenters such as Janice Long.
but Mr Paterson’s supporters within the BBC now seem to be few and far between.
When he joined Radio Wales, though, it was a different story.
and coverage of football matches provided fertile territory for Mr Paterson’s ‘incisive’ mind.
But his changes also led to complaints from senior politicians.
Last August, cuts to commentary for Wrexham football games on RW were criticised as unfair.
The North Wales Assembly Member (AM) Llyr Gruffydd demanded officials rethink the decision to reduce radio coverage of the team’s matches, and put them on the BBC’s website.
The reporting of Newport County games on RW has also led to a stern letter to him from a politician.
Also in August, the MP for Newport East, Jessica Morden, said constituents had contacted her to complain about the lack of radio coverage on the BBC.
Yet Mr Paterson remains defiant.
He had outlined a radical plan to axe the FM radio opt out for North Wales, except for “key games”.
As the Programme Director of Red Dragon FM, I led the station to an all-time record audience in 2010.
“I was the Executive Producer of BBC Radio Wales at its last peak in 2013 and, since taking over as Editor … the station has seen significant growth.
“Despite not being Welsh, I’ve taken a great deal of time to understand the country.”
The reply to Mr Patterson was corruscating: “Things have descended to an all time low if a Scottish commercial radio executive is now calling the shots for our BBC national radio station.
“It is beyond belief Wales cannot find someone who can relate to our wonderful country.”
The radio listener told us: “BBC Wales also has a duty to reflect the population and culture of Wales.
“BBC Radio Wales is not a commercial radio station”.
Mr Paterson appeared with Betsan Powys, the Editor of BBC Radio Cymru and Cymru Fyw, before the Welsh Assembly’s Culture, Welsh Language and Communications Committee, and BBC sources believed they would defend their appallingly low audience statistics.
But in the eyes of many who watched the extraordinary performance they both failed spectacularly.
One avid radio listener told The Eye at the time: “The whole meeting was waffle.
“Colin Paterson seems adept at being able to play the BBC game.”
Mr Paterson may have more time on his hands to play games after our revelations of staff unhappiness at the listening numbers on the radio station he leads.