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Once again the latest audience figures reveal the scale of the challenge facing Wales’ solitary national English-language radio station, and its controversial Editor.
In March RAJARs show that the average hours each listener tuned in to BBC Radio Wales (RW) was only 7.7. The statistic for the average hours per head was 1.0.
For comparison, the equivalent figures for Quarter One last year were: ‘Reach’ = 348,000 Reach percentage = 13 per cent. Average hours per listener = 8.1. Share of listening in area = 5.5 per cent.
However the same figures for BBC Radio Scotland (RS) and BBC Radio Ulster (RU), paint a VERY different picture.
He hosted the lunchtime programme, Wales at One (WaO), the drive-time show Good Evening Wales (GEW), as well as the weekly debate series People’s Assembly (PA), and was aghast: “These figures are truly shocking”, he said.

He added: “clearly they are doing something VERY wrong. Why are the audience statistics in other areas so much better?!”.

The present RW Editor has also hit the headlines for all the wrong reasons.
Previous abysmal numbers came out as Carolyn Hitt assumed her unenviable position as its head, and outraged listeners, said the output was “inane” and a “self-parody”.
Another critic made the point about the interesting timing, and said about those appalling audience figures: “(They) coincided exactly with the new Radio Wales editor (and ex Western Mail columnist) Carolyn Hitt sitting in the editors seat after taking over…”.
Perhaps emphasising the recent difficulties, headline-grabbing ‘Director of Content and Services’ Rhuanedd Richards, had earlier described the then new ‘Editor of BBC Radio Wales and Sport’, Ms Hitt, as a “brilliant addition to the team”.

But in the eulogy to her she failed to mention that homosexuality is unlawful in the host nation of the football World Cup, Qatar, where Wales qualified, and Ms Hitt transmitted match details on RW.
Being gay carries a punishment of up to three years in prison there, as well as earning the possibility of the death penalty for Muslims under sharia law. Also conspicuous by its absence in Ms Richards’ praising speech, was that Ms Hitt had also said in the past on Twitter (now X) that she votes for the Welsh nationalist party Plaid Cymru (Plaid), and is prepared to “pick up the ball” for independence, when the news service she is overseeing is meant to be neutral.

Ms Hitt is herself gay, which may have made it difficult monitoring coverage of matches there.
Past years have been almost as bad for RW.
In 2020 the equivalent statistics revealed a slight increase on the previous year, but a substantial drop compared with two years earlier, a massive decrease on the year before that, and how more than 40,000 listeners had been lost in one three month period, despite the cash spent on new schedules.

They also showed that the total listening hours were 2,667,000, down from 3,074,000 in September 2019 (although up from 2,147,000 in December 2018).
A former RW executive, told The Eye at the time a previous quarter’s atrocious listening figures were released that: “It’s (the audience numbers are) peaking at weekdays mid mornings, with Wynne Evans (now disgraced and sacked from the airwaves) the only highlight. There’s an over reliance on celebrities who have little or no substance, and the breakfast programme is a disgrace”.

One of the main presenters at RW during its launch, re-stated his call for the people in charge to resign. Mike Flynn said: “I would like to know what the real figures are across daytimes and weekends and how they waste over £18 million. It is about time they started to answer a few questions.”
Unfortunately we know some of the latest figures today – and they don’t look good…

Details of Phil’s astonishing decades-long journalistic career (including his years at the BBC), as he was gripped by the rare and incurable neurological condition Hereditary Spastic Paraplegia (HSP), have been released in an important book ‘A GOOD STORY’. Order it now.
Tomorrow – how during his long career, for Phil a key factor was having Editorial independence, now there are signs this may be under threat, as political interference grows.