Just desserts – another course…

The Eye
Latest posts by The Eye (see all)

A South Wales conman who had his legs broken when a drugs deal soured, spent years in prison, who announced his engagement even though he was still married, and was exclusively exposed by The Eye, has been accused of not paying staff and ’emptying’ a cafe he ran, we can reveal.

When jailbird Howard Williams/James Daniels ran ‘Crave Desserts’ in Merthyr Tydfil staff said on Facebook (FB) they had to “beg” for money, and that it was “absolutely disgusting” but now it’s said to be “locked up and empty”.

‘Let me tell you about how not to pay your staff…’

We have also been contacted by one of the drivers for the cafe who gave us extremely disturbing information.

He said:  “He (Williams/Daniels) not paying me for the work I did for him and he also not paying the other drivers. Thank god I read your report on him, it save me money and bother. The guy is a joke. I’m now £200 out of pocket, but it could be worst”.

A recent text message about the latest activities of Williams/Daniels said that he has: “… taken everything out AGAIN not paid the staff Owes one of the girls £500 locked up and empty”.

Earlier a ‘Crave Desserts’ staff member warned others on FB: “Nobody work for Crave desserts in Merthyr town, haven’t paid some of their staff for weeks, delivery drivers and kitchen staff, always says it will be in on Friday or Tuesday and I’m still waiting 5 weeks on along with others who worked there. Always got to beg for your money, Absolutely disgusting, you work the hours and expect to be paid! They have blocked me from their page and ain’t answering my messages, fuming!”

We also understand Williams/Daniels has a new partner, although we showed how last year he announced on social media his engagement to another woman called Danni Greer while he was still married to a third person.

Another of Williams/Daniels’ businesses

Our journalists have disclosed too that Williams/Daniels had opened a tanning studio in Cardiff, although like many of his past businesses this one is also in trouble.

But it seems that many people have been taken in by his lies.

One person close to Williams/Daniels told us:  “He has sucked everyone in. He owes some staff and the landlords lots of money who haven’t been paid at all.

“He’s using the name James Daniels and Alfie Elkins and (a) cafe (he opened) was called ALFIE’S in Roath (Cardiff). Another cafe (he opened) was called Alfie’s in Tonypandy, then he opened Scoops in Pontyclun.”

Williams/Daniels appears to be doing well…

The reviews of his cafe ‘businesses’ (before the lockdown) were not good and it appeared he was taking orders but not sending out food.

One critical comment read: “We didn’t receive the BBQ Chicken Wrap in the order. We have tried to ring twice but no answer”.

The details of the latest affairs of Williams/Daniels provide a fascinating insight into the life of a man who has formerly dealt in unlawful drugs, and needed hospital treatment after his legs were smashed following a badly-executed deal.

Jail was home from home for Williams/Daniels

Before returning to South Wales, Williams had moved to Murcia in Spain, changed his name to ‘James Daniels’, and hid the fact that he has been in prison for lengthy terms on a variety of charges (his own father has described him to us as a “complete crook”).

Yet as with our other discloures there is mounting consternation that the details have not been covered by the mainstream media in Wales.

A ‘short while’ in prison?

Williams/Daniels has admitted to being imprisoned but described it in a FB post as a “short while”, when his convictions in fact total more than four years.

He claimed:  “… when I was younger I did spend a short while in prison for fraud in the UK”, and added:  “Stand up to the liars (and) haters…”.

Our Editor Phil Parry is hated for exposing the truth

But Williams/Daniels himself is a liar and hater.

The Editor of The Eye Phil Parry as well as his friends, wife and children, have been subjected to a torrent of abuse on social media from Williams/Daniels and his supporters, following our discoveries.

In one tirade he wrote:  “You write total lies about people (The Eye – we only report facts), bully to the point of harassment and suicide, and will not answer a direct email? This is not journalism this is a mixture of Phil Parry (The ex journalist) and (others) you are pure scum!!!!! Let it be publicly known that The Eye does NOT care about people it just lies to make fictitious stories up. BULLYING, LIES, MENTAL HEALTH ABUSE TO NAME BUT A FEW!!!!!”.

Investigations have revealed the facts about Williams/Daniels

In another he said: I am have contacted you (sic) numerous times before asking why you consistently, stalk, bully and harassme? … You so far have asked the following for comments:
Abuser (The Eye have never said Williams/Daniels is an abuser). 
Sex Offender (The Eye have never said Williams/Daniels is a sex offender).
Drug user (The Eye have never said Williams/Daniels is a drug-user, just that he has dealt in illegal drugs).

Our journalists have shown how over 10 years the jail sentences of this internet abuser, have totalled four years four months, involving 25 counts of deception, and he has been made bankrupt three times.

Williams/Daniels ‘sold’ or ‘rented out’ luxury villas in Spain but disappeared with the deposits

In one of his previous ‘careers’ he has conned people into thinking he is an ‘Estate Agent’ but on one property website, the anger of an individual is clear:  “He (Williams/Daniels) makes you pay circa £10k deposit and then disappears into the sunset”.  At a property event in the South of England The Eye were told that an investor had lost £30,000 to him.

His extraordinary exploits have been the subject of our satirical writer Edwin Phillips.

Williams/Daniels has boasted of owning a boat as well as a jetski, which he has said on FB was for sale.

Williams/Daniels’ jetski was ‘for sale’. He said…

When he was an ‘Estate Agent’, he posted a YouTube interview on his property website where he bragged about his property ‘expertise’. He claimed he had a “massive” Estate Agency business, but went from earning £20,000 a week to having just £56 in his pocket and living on the streets. Williams/Daniels also alleged he has driven expensive cars, and said in the interview that it took just  “24 hours” to turn the £56 into £1,000, yet some critics have questioned how much of this is true.

One who is owed thousands of pounds by Williams/Daniels told The Eye:  “This is all made up.  He lives in a complete fantasy world!”.

A conman talks of his ‘success’

He has too received a jail sentence for deception as founder and president of The Welsh Martial Arts Association. He had been accepting money from affiliated dojos for insurance cover, not arranging the required back-up and pocketing the cash.

Williams/Daniels had also arranged a claim for one of his own students who had suffered a broken wrist during a training session, and then kept the insurance payout himself. The alarming details come from the records of Cardiff Magistrates Court in December 2005

Blanco – another of Williams/Daniels’ failed businesses

Williams/Daniels has been in charge as well, of marketing for a Spanish wine bar called ‘Blanco’ in Murcia, and he announced his engagement to Danni (or Danielle) Greer on the bar’s website, where the ‘liar’ post was also published.

He also ran dance nights at a disco in Spain called ‘Roldan’ but it closed soon after our disclosures.

Following them, Williams/Daniels asked a specialist company how to “get rid” of the “negative” stories about him on the internet. He wrote:  When I google James daniels spain or James Daniels property or James Daniels murcia a load of website links appear for the-eye.wales which are negative reviews and not true (The Eye – nothing is untrue). How do I get rid of these an(d) how much does it cost? Also how long does it take?”.

Apart from having his legs broken when an illegal drugs deal went wrong, we have also disclosed how formerly Williams/Daniels has teamed up with another ex-criminal from South Wales, who had been put behind bars for drug offences, to start a ‘charity’.  He launched the ‘Crisis Housing Charity’ and asked for donations from the public in a venture designed ostensibly to help ex-convicts find homes.  The ‘charity’ gave an address in Cardiff but does not now exist.

Sam McManus/Georgeson – another victim of Williams/Daniels’ ‘greed’?

Williams/Daniels’ ex-business partner, Sam McManus (also known as ‘Georgeson’), has first-hand knowledge of his lies.

He has admitted he too was conned by him and that he was a ‘sick man’. Mr McManus explained to us how he was deceived along with everyone else, and told The Eye:  He (Williams/Daniels) has fooled many people and I can only be grateful that there are good investigative journalists like you guys who expose greedy people like himIt is embarrassing to admit that I am yet another victim of his greed”.

Apart from describing his son as a crook, Williams’/Daniels’ father has told us how he was called by the police to Clifton suspension bridge where Williams/Daniels was threatening to commit suicide, and how he spent part of a Christmas day outside the walls of Cardiff jail to be near his son inside.

Williams/Daniels’ father told us he stole lots of money from his business

Bill Williams, who ran a sofa business in South Wales, believes his son stole about £250,000 from him in cash and stock. He has posted on FB that he and his wife knew of their son’s past and on occasions did not like him, although always loved him.

He said:  “… we know his wrongs often we felt he was a little xxxxx but whatever we allways (sic) love him, often we did,nt like him but we always have and always will love him…”.

The past has been lucrative for Williams/Daniels but now he has branched out

Williams/Daniels also said he performed at expensive property ‘seminars’ in upmarket hotels or golf clubs around South Wales where customers were duped once again. For £299 potential clients were tempted with a “Special Offer February Deal – Sourcing and rent to rent training weekend”. The ‘offer’ was removed from Williams/Daniels’ Facebook site, where he was known as ‘The Shoes’, soon afterwards, and when The Eye contacted one of the golf clubs, officials had no record of it taking place.

Among the many accusations on social media from Williams/Daniels to the family of Mr Parry, is that we are pursuing a person with, as he puts it, severe mental health illness” and cases of this are well known to our Editor.

Others deserve sympathy not Williams/Daniels

Yet it is others who deserve sympathy.

The real victims are those whose lives have been ruined by his drug-dealing and the innocent people who have been tricked out of thousands of pounds, as well as, maybe, Ms Greer.

More names can now be added to the list of Williams/Daniels’ victims.

Book posterHigh up should be those who worked at one of his cafes, say they haven’t been paid and that it is ‘disgusting’ they must ‘beg’ for money…


Tomorrow – more exclusive disclosures about a controversial Welsh rugby pundit and celebrity. 


Mr Partry’s memories of his extraordinary 36-year award-winning career in journalism, exposing people like Williams/Daniels, as he was gripped by the incurable disabling condition Hereditary Spastic Paraplegia (HSP), have been released in a major book ‘A Good Story’. Order the book now. The picture doubles as a cut-and-paste poster!