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‘I’m writing this story for a newspaper that sells thousands of copies, but I wonder if that will always be the case…’

Our Editor, Welshman Phil Parry, spent 23 years with the BBC, and 38 years in journalism, but started his career in local newspapers, yet now sees more worrying evidence of their decline.

Earlier he has described how he was helped to break into the South Wales Echo office car when he was a cub reporter, recalled his early career as a journalist, the importance of experience in the job, and making clear that the ‘calls’ to emergency services as well as court cases are central to any media operation.

He has also explored how poorly paid most journalism is when trainee reporters had to live in squalid flats, the vital role of expenses, and about one of his most important stories on the now-scrapped 53 year-old BBC Cymru Wales TV Current Affairs series he presented for 10 years, Week In Week Out (WIWO), which won an award even after it was axed, long after his career really took off


Phil has explained too how crucial it is actually to speak to people, the virtue of speed as well as accuracy, why knowledge of ‘history’ is vital, how certain material was removed from TV Current Affairs programmes when secret cameras had to be used, and some of those he has interviewed.

He has also disclosed why investigative journalism is needed now more than ever although others have different opinions, and how information from trusted sources is crucial at this time.


I am sorry to have to report that the newspaper industry has fared particularly badly during the pandemic, and now, the war in Ukraine.

Fewer people than ever are buying newspapers

You might have thought newspapers (local ones particularly), would have arrested a circulation decline which has been going on for YEARS, because people would have wanted to know about the latest restrictions in their area, and how Russia is doing in the unprovoked invasion of another country.

However this has not been the case. Let’s concentrate on the pandemic, because it might give us a clue. Last November it emerged that even fewer households were purchasing printed news publications, and expenditure on newspapers fell from £4.45 billion in 2005 to under £2.8 billion in 2020.

Newspaper circulation in the UK has been declining for years and fell below one million copies in 2020 even among leading brands like The Daily Mail. The circulation of prominent regional daily newspapers also dropped year-on-year, and in the first half of 2021 only ONE such publication reported a circulation of more than 30,000.

Printing the paper seemed like a good idea – but then the decline set in

This has come on top of awful drops in circulation over previous years. As the UK Press Gazette (UK PG) (the bible for all journalists) put it: “…every one of the 40 ABC-audited titles have dropped at least 11% of their circulations compared to January to March 2020 before the Covid-19 pandemic hit the UK. The average decline was of 18%”.

In Wales, the situation has become particularly bad.

The UK PG reported how the South Wales Echo (SWE) (where I started my career and which used to be the biggest-selling paper produced in Wales) was selling just 8,274 – a drop of 17 per cent on the same period the previous year.

The Swansea-based newspaper (South Wales Evening Post [SWEP]) was on 10,464, which was also a drop of 17 per cent. The Liverpool Echo (LE) readership was 22,069, another decrease of 17 per cent.

DC Thomson’s Aberdeen Press & Journal, remained the UK’s top-selling regional newspaper but the circulation was only 31,629.

Newsrooms were behind papers with huge circulations – but not any more

To put these appalling figures in context, the SWE was selling more than 90,000 when I started on it. Although all local papers have been severely affected by the rise of internet news, and the pandemic, even before the latest shocking information came out about the Ukrainian war, as we emerged from the Covid-19 restrictions, it was clear that the SWE was doing something VERY wrong.

The Daily Post (a morning paper which serves North Wales), in 2019 was on 16,327, but regional morning papers traditionally sell LESS than evening newspapers, although most mornings and evenings come out at the same time now!

The figures do not look good

The lockdown simply made worse a historic decline for the SWEIn 1979 it was on 120,000 and 1997 74,246, while even in 2005 the circulation was 57,852. Today it has arrived pitifully at only a few thousand, despite a controversial announcement to axe even more jobs there.

The SWE is owned by the UK’s largest newspaper group, Reach, which also owns the Western Mail (WM) among many other titles, as well as the WalesOnline website (all in the Media Wales stable), and two years ago the company revealed plans to cut 550 staff (or around 12 per cent of its workforce).

Don’t look so pleased with yourself Lloyd Embley!

A journalist and media commentator in Wales told me:  The Echo is very close to the point where it’s no longer worth publishing it”.

Meanwhile in an email to staff, Reach Editor-in-Chief Lloyd Embley and group Chief Operating Officer the Editor-in-Chief of Media Wales and Editor of the WM, Alan Edmunds (known as ‘The Jockey’ because of his short stature), “transformation” plans were announced, but that they would have implications for “everyone in our editorial, circulation and printing teams – both regionally and nationally”.

Alan Edmunds – a ‘transformation’ in other words job cuts

The pair said the heart of this “transformation” was the creation of a “single editorial division, rather than the current nationals and regionals split” with the same for circulation teams.

Across editorial and circulation departments on UK publications, staffing numbers have plummeted, with this “transformation”, meaning that roles were potentially put at risk in order to “conduct a fair process”.

The cutbacks were part of changes intended to deliver savings of £35 million a year at a one-off cost of £20 million. This “transformation” was set against major issues surrounding the lockdown, and in the usual business-speak, Guardian Media Group (GMG) Chief Executive Officer David Pemsel, has said:  “The media sector remains challenging (an understatement!). 

Paul Rowland needs to learn his journalist law…

The hit rate for the website WalesOnline (which is funded largely through advertising), is obviously far greater than the circulation numbers for traditional local newspapers, and this was thought to provide a way forward.

But knowledge of the journalist libel laws among executives here is apparently sketchy, and the one-time ‘Audience and Content Director’ Paul Rowland (who has, naturally, been promoted) threatened to sue me for an accurate satirical piece we published on The Eye. about the number of ‘stories’ they had ‘reported’ on the opening of a Cardiff bar. Last year he said on Twitter: “After a fantastic five years, it’s time to hand over the reins as editor of @WalesOnline to @Steffan_Rhys. It’s been a complete joy to grow a title that I’ve been involved with since its inception with the support of one of the absolute best teams in the industry”.

‘Now look here Paul Rowland…’

But some aspects of Mr Rowland’s tenure were less than “fantastic”, and it is to be hoped that Mr Rhys’s knowledge of journalist libel laws is better than his predecessor’s, because in December 2016 Mr Rowland warned me:  “I am placing it (the satirical piece) in the hands of our lawyers”, and he used the extraordinary words  “satire is no defence against libel”, when in fact sometimes it can be.

Mr Rowland also has an interesting view on what constitutes journalism. On his former website, he advised a reader anxious to break into journalism:   “You might not be interested in ’19 mouth watering street food dishes and where to find them in Wales’, and you might believe it’s not something we should be writing (I wouldn’t agree, but that’s fine). That doesn’t mean it’s clickbait.”

‘I must write about street food…’

This sort of intriguing comment about what is and isn’t a story, comes as the circulations of all local newspapers continue to collapse, when the internet is making serious inroads into readerships, and the pandemic is having severe repercussions, but the problems for Welsh ones look especially bleak.

The WM, for example, used to be the ‘paper of record’ for Wales and even in 2013 it was selling 22,854 a day. In 2019 it was selling just 10,341, and it has dropped further today.

As the Echo serves the biggest city in Wales it should be doing better

Apart from being once the biggest selling paper produced in Wales, the SWE serves the largest city in Wales (Cardiff) as well as some of its main valleys, so has the most potential market. When I started on it, there were dozens of journalists at head office in Cardiff, as well as a host of district offices. Four reporters were in the Bridgend office alone!

Yet now the SWE is a shadow of its former self, and despite executives saying that stories about “19 mouth watering street food dishes and where to find them in Wales” are not “clickbait” others might think otherwise, and obviously they have not stopped the decline during a pandemic or, now, a war…


Book posterThe memories of Phil’s remarkable decades long award-winning career in journalism (including his time as a trainee reporter in local newspapers) as he was gripped by the rare neurological disabling condition, Hereditary Spastic Paraplegia (HSP), have been released in a major book ‘A GOOD STORY’. Order the book now! 

Regrettably publication of another book, however, was refused, because it was to have included names.

Tomorrow – why outrage has followed extraordinary news that a reporter with close family ties to a Welsh nationalist party has been appointed to the biggest broadcaster in Wales, after a huge row when the head of a political party accused the corporation of possessing a “link” to the same group.